During the 10 years I have been in the design field, I've developed deep curiosity about how design affects our perception, comprehension and behavior. I have found that different shapes, symbols and colors have distinct effects on our experience of everyday life.

I learned that every pixel counts. It's not enough to just "Make it look good."

Intentionally or not, your website's design will communicate some very specific things to the viewer on an intuitive level. It is one of the most powerful tools you can use to create instant impact, and that's why I believe it should be very carefully planned.

Ilina's Bio

[ pronounced: E-lee-na ]

I was born and raised in Bulgaria -- a small country of warm people and rich history. After trying my hand at a film directing school and then the fashion world in Paris, I realized that visual arts is where my true strength is. I had always loved drawing and putting things together, but the revelation came from seeing a US college catalog listing Graphic Design as a major. There was no such profession in Bulgaria at the time, but when I saw it, I immediately knew it's where I fit. So, with a little luck and a generous art scholarship, in the fall of 1999, I found myself a freshman in University of Bridgeport, CT.

It was during my first internship in 2000 that I developed a passion for web design, and particularly web interfaces. Since then, I have designed and developed hundreds of websites for various clients in the US and around the world.

When I am not designing websites, I do photography. It offers me a completely different creative outlet!

Unlike design, which I use to express a client's vision, photography allows me to delve into my own feelings, thoughts and perceptions. I post my best work on Flickr, and most of it can be licensed for commercial use on Getty Images.

Yoledo.comFor a while now, I have been working on a concept web application called Yoledo. It's a life management system that helps people prioritize their time and attention. Currently it's in private alpha stage. Launching soon!

Other than that, I like studying the piano, learning interesting things on TED.com, ballroom dancing, spending time with family and friends, and of course, enjoying New York City.